Telecom sales performance
Track sales performance: ARPU, acquisition (Net Adds), active base and churn.
ARPUNet AddsChurn rate
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Telecom · SAP Analytics Cloud
SAP Analytics Cloud templates for Telecom
4 ready-to-use SAC and SAC Planning templates for Telecom — each with the KPIs, dimensions and realistic data your function actually tracks. Import in minutes, or generate a tailored one. No sign-up.
KPIs we cover for Telecom
ARPUChurn rateActive subscribersMOU (minutes of use)Data used (GB)Network coverage rateAvailability rateCustomer acquisition costActivation lead time
Analysis dimensions
Plan / PackageRegionCustomer segmentNetwork (4G/5G/Fiber)Subscription channelBrandLine type
4 Telecom templates
Each opens with a live preview and a one-click download (.xlsx, .csv, .package).
Telecom network & infrastructure
Monitor technical performance: 4G/5G/Fiber coverage, availability, MOU and data usage.
4G/5G coverageAvailability rateMOU (minutes of use)
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Telecom churn & retention
Analyze churn: causes, at-risk segments and retention-campaign effectiveness.
Churn rateWin-back rateCustomer acquisition cost
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Telecom revenue forecast
Project your revenue: forecast ARPU, MRR, Net Adds and historical forecast accuracy.
ARPU forecastMRR forecastNet Adds forecast
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How to model Telecom in SAP Analytics Cloud
A solid Telecom model starts with the right grain. Build your dimensions first (Plan / Package, Region, Customer segment), then add the measures that matter (ARPU, Churn rate, Active subscribers). The trap is aggregation: amounts and volumes sum, but rates and percentages must use AVERAGE, and stocks or balances must use a LAST exception on the time dimension — otherwise your yearly totals come out wrong.
Set those aggregations once in the Modeler, import your data, and build a Story from the KPIs above. For the full method, see our guides on importing a CSV into SAC and choosing the right aggregation.