KPIs included
- Product view rate
- Add-to-cart rate
- Abandonment rate
- Final conversion rate
Analysis dimensions
- Stage
- Device
- Category
About this template
Visualize the purchase journey: product view → add to cart → checkout → conversion. Spot the drop-off points. Designed for teams in the E-commerce industry, the model pre-wires 4 key metrics — including Product view rate and Add-to-cart rate — analyzable across 3 analysis axes (Stage, Device, Category). You start from an already-bounded base (units, aggregations and business labels defined) rather than a blank sheet.
After downloading, import Conversion funnel into SAC Modeler (Files → New Model → Import data from a file), map the 3 dimensions and 4 measures, then build your Story. The provided dataset contains 720 to 960 rows with realistic values for the E-commerce industry, available as .xlsx (multi-sheet workbook), .csv (flat table) and .package (ZIP bundle with model.json, data.csv and README).
FAQ
What is the "Conversion funnel" template for?
It provides a ready-to-use SAC structure to drive analytics in the E-commerce industry. The standard business KPIs and dimensions are already defined, saving you the modeling phase.
Which KPIs are included?
The template includes 4 metrics: Product view rate, Add-to-cart rate, Abandonment rate, Final conversion rate. Each is computed across the dimensions Stage, Device, Category.
How do I import it into SAP Analytics Cloud?
Download the .csv or .xlsx format, then in SAC: Files → New Model → Import data from a file. Map the columns (Dimensions then Measures), validate the types and build your Story. Allow 5 to 10 minutes for an operational model.